Vee-Jay was already a smooth running black label in Chicago while Berry Gordy still worked day-shifts at the Ford factory line in Detroit. Just as easily as Motown hits in later days, Vee-Jay's blues, rhythm 'n blues and doowop output crossed over to the pop charts while keeping their focus on the black market. For their white customer section they put white acts in line: The Four Seasons came out on Vee-Jay in America and so did The Beatles initially. Which was the company's kiss of death in a way. Suddenly they had to ten-fold in personnel and once that personnel was found, they lost the Fabs to major Capitol.