Artist: O.V. Wright
Author: Roosevelt Jamison
Label: Goldwax
Year: 1964

B-side of There Goes My Used To Be, his first single and his first non gospel. Written by Roosevelt Jamison (with Sam Cooke in mind), who discovered The Harmony Echoes, gospel group from Memphis with O.V. Wright and James Carr. James covered There Goes My Used To Be.

When That's How Strong My Love Is became a hit for Otis Redding, Don Robey came to the Goldwax office to take away O.V. Wright. Duke/Peacock label boss Robey knew Wright as an ex member of gospel group The Sunset Travelers he cut sides on. The little words in his contract stipulated Duke/Peacock acquired all rights on all later recordings of each individual band member. Goldwax' reaction was countered in pure mob style. O.V. remained in Robey's hands for the rest of his career. Look at all his hits: every title is followed by this sinister credit to D. Malone (Don Deadric Robey's alias).